Downtown Austin's Capitol View Corridors
Visualize your project in context. Marketing commercial real estate development has shown me how constraints can be an asset when approached correctly. Modeling standard massing exhibits, I've created accurate layers to this model such as projects under construction, development districts, and the Capitol View Corridor - a protected view shed that literally carves its way through the Austin skyline.
Informative Conceptual Renderings
A strong advantage to having the ability to view and manipulate your project files is that you can see internal structures that may be difficult to illustrate otherwise. Using a material override for all but the concrete substructure of the 5th & West tower, you can see the split level garage that has floors above and below ground.
Creating Architectural Renderings
Originating from provided design drawings (PDF, Autocad or Sketchup file), a floor plan is created and layered using Adobe Illustrator. The layered file is imported into Cinema 4D where the 2D layers can be extruded into 3D. The use of node textures allows for the project to be rendered for conceptual illustration, photo realism, or for artistic representation.
The following is a representation of the commercial real estate project lifecycle. Internally, brand elements are created along with site option exhibits to support the initial underwriting process. Once funding is secured, a marketing plan is prepared and subsequently deployed. Collaboration with architects, general contractors, subcontractors, print vendors, and signage fabricators is critical to delivering the project within time and budget constraints.
Transect is a B2B technology platform offering SAAS solutions for environmental due diligence.
Collaborating with company executives, I made integral contributions in the development of the Transect brand, guiding it from a lean start-up to an emerging mid-growth company. This endeavor encompassed the creation of an impactful website, the curation of engaging cross-channel social media content, and fostering robust internal collaboration. The company experienced a remarkable 3X growth in ARR, maintained strong customer retention rates, drew the media spotlight when it was listed among ‘SA Business Journal’s 2021 Top Ten Companies to Watch’ and was subsequently awarded Series A funding from capital partners.
Riverside Resources is a firm based in Austin, Texas that invests in, develops, and manages commercial real estate. The Riverside brand lists among one of the most influential developers in Austin.
As Marketing Coordinator I was maintained full creative oversight over a portfolio exceeding 25 Million SF including three prominent high-rise towers in the downtown skyline, six multi-phase legacy projects, and various landmark properties throughout Austin, my contribution is marked by an overall fund growth of 3X and $1.5 Billion in transaction volume, securing 100+ commercial leases, and twice receiving the ‘Best Multi-Family project of the Year’ Award in 2008 for Crescent and 2013 for Whitley from the Austin Business Journal. The subsequent sale of Whitley was hailed as the largest transaction in downtown real estate history (2013, Austin Business Journal)
