Miguel Segura | Portfolio 2025
01 / 07
City of Austin Architectural Model Rendering
Interactive Portfolio

Miguel Segura

Marketing Leader for the Built Environment

Digital Marketing Work in Professinal Services & Commercial Real Estate

Executive Overview

Selected Works

In Marketing Success
  • + Multi-Channel Digital Marketing / B2C04
  • + GTM / ABM / B2B / Tech Startup05
  • + AEC Development Fund 06
  • + Case Studies // Downtown High-Rises07
  • + Showcase // Wayfinding Design08

2020–2025 Highlights

Technology Startup // B2B // SaaS
Series A
Funding Awarded
3X
ARR Growth
+72%
Avg Time on Site
+1.8
NPS Score
Professional Services // B2C // Sales
+19%
YoY Revenue
+24%
Qualified Leads
+96%
Reporting Efficiency
+30%
Conversions
Experience // Digital B2C

Pioneer Golf

Platform & LifecycleCritical KPIs & Growth
Marketing Manager // 2023–2024

B2C Luxury Travel Services

Spearheaded multi-channel digital transformation for international bespoke golf travel. Redesigned interactive travel planner web app and architected automated client onboarding lifecycle.

+64%
Engagement
+24%
Qualified Leads
+19%
YoY Revenue
View UX & Conversion Insights +
Pioneer Golf Travel Planner Interface on Laptop Mockup
Results Delivered

Mapping Growth Through Immersive UX

Full-funnel execution across Awareness (landing page redevelopment, analytics instrumentation), Consideration (site migration, creative pipeline), and Conversion (sales enablement, attribution).

Revenue Growth
+96%
Reporting Efficiency
+62%
Social Engagement
+30%
Avg Conversions
+19%
View UX & Conversion Insights +
Pioneer Golf Critical KPIs Key Metrics Growth Pipeline
Experience // ABM B2B Tech

Transect

Platform UI/UX & MetricsGTM Strategy & Results
Creative Director // 2020–2022

B2B SaaS Platform

Led end-to-end design, marketing strategy, and brand experience for automated environmental due diligence mapping software. Supported aggressive enterprise scaling and Series A venture fundraising.

$7M
Series A Funding
300%
ARR Growth
+72%
Avg Time on Site
268%
Net Retention
View GTM Case Study Details +
Transect Geospatial Land Diligence Platform Interface and Mapping
Pursuing Sustainable Growth

Account-Based Marketing Framework

Defined ICPs across renewable energy, midstream, and infrastructure to concentrate marketing capital on high-fit accounts. Integrated cross-channel webinars, demo libraries, and an interactive ROI calculator.

Milestone Accomplishments
Renewable energy grew to 70% of ARR. Accelerated fundraising pipeline leading to $7M Series A led by Blue Bear Capital.
View GTM Case Study Details +
Transect Land Due Diligence Environmental 3D Diagram
Experience // Sales Enablement

Riverside Resources

Marketing & Creative Director // 2010–2018
Commercial Real Estate // Investment // Development

Capital Trajectory & Dispositions

Orchestrated corporate identity, asset marketing campaigns, and leasing collateral across Austin's landmark commercial, residential, and office developments.

2013 Quarry Oaks
2014 Whitley
2015 Capital Ridge
2017 Fifth & West
2018 3rd & Colorado
$1.5B
Transactions
25M+ SF
Mixed-Use Developments
40+
RFP Submissions
21
Awards
3X
Fund Growth
1.5M SF
Multi-Family Developed
100+
Office Leases
18
Original Brands
Case Studies // Built Environment

Legacy Projects

Whitley High-RiseFifth & West Residences
Multi-Family High-Rise // 16 Floors // 266 Units

Whitley

Built following the stalled 2008 cycle in Austin's downtown Warehouse District. Directed an integrated brand program across digital, print, and environmental design (Signage & Interactive Display)

1 YR
90% Leased
$103M
Sale Price
2.24X
Equity Multiple
View Whitley Case Study +
Whitley Residential Tower Architecture at Night in Austin, Texas
Residential Tower // 39 Floors // 154 Units

Fifth & West Residences

Austin landmark tower with units ranging from $450K to $5 Million. Directed integrated sales enablement app, responsive web experience, and architectural hoarding graphics.

$100M
Project Size
3 Years
100% Sold
154
Total Units
View Fifth & West Case Study +
Fifth and West Luxury Condominium Tower Architecture in Austin
Showcase // Experiential Wayfinding

5900 / 5200 Tech Campus

Wayfinding // Environmental Graphic Design

Oversight on large signage installation design and creative direction of the former AMD campus. Rebranded the entire 38-acre and 67-acre properties into a revitalized institutional technology campus.

5900 Campus Wayfinding and Environmental Graphics
Miguel Segura

Contact

miguel.a.segura@protonmail.com

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Case Study Deep Dive Content (Modal Drawers)

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Pioneer Golf // AB Testing & UX Insights

Stagnant Landing Pages & Mobile Users

Field research, AB testing, and heatmapping tools revealed critical experience insights: luxury golf travelers exhibited a surprising affinity to classic serif editorial typefaces and an aversion to cold minimalist page layouts.

Conversion Rate Optimization (CRO)

Accessibility enhancements and a mobile-first UI/UX redesign yielded conversion rate spikes from 12% to 91%, settling into a sustained, stabilized conversion increase of +30% year-over-year.

Lifecycle Pipeline Impact:

Unified marketing and sales enablement through an interactive trip itinerary planner that automatically populated CRM prospect profiles, driving a +96% reporting efficiency gain.

Transect // GTM Strategy & Series A Acceleration

The GTM Challenge

Seed-stage technology start-up required a comprehensive marketing strategy and tactical execution to establish industry brand presence, accelerate SaaS growth, and prepare for institutional venture fundraising.

Account-Based Strategy (ABM)

Defined Ideal Customer Profiles (ICPs) across renewable energy, midstream, infrastructure, and commercial development to focus capital on highest-fit accounts. Launched integrated cross-channel campaigns featuring webinars, customer case studies, interactive ROI calculator, and tailored demo sequences. Rebuilt scalable website and marketing automation stack with SEO-optimized content and HubSpot workflows for lead nurturing.

Fundraising Outcome:

Renewable energy accounts surged to 70% of total revenue with 300% ARR growth within 18 months, directly contributing to securing a $7M Series A funding round from Blue Bear Capital.

Whitley // Multi-Family High-Rise Delivery

Warehouse District Landmark

Whitley is a 16-story, 266-unit luxury residential high-rise situated in Austin's downtown Warehouse District, constructed following the stalled development cycle of 2008.

Integrated Brand Program

Directed an integrated brand program across digital, print, and environmental design with a $450,000 marketing budget. Developed interactive lobby kiosks, floor plan selectors, and bespoke sales enablement collateral for leasing agents.

Record Disposition:

Leased to capacity in 12 months, achieving stabilized rents exceeding $3.25/SF. Building sale reached $103 Million (2.24X equity multiple), documented by the Austin Business Journal as 'the largest downtown multifamily sale at the time.'

Fifth & West // Luxury Residential High-Rise

Residential Tower Project Profile

A 39-story, 154-unit residential condominium tower in downtown Austin with unit prices ranging from $450K to $5 Million. Project size: $100 Million.

Integrated Brand & Sales Enablement

Directed an integrated $1.2 Million marketing program across digital, print, and environmental design. Built iPad sales presentation apps, hoarding and signage graphics, and custom digital unit configurators.

Delivery Results:

100% of all 154 units were sold within ~3 years, comfortably exceeding equity partner projections and setting benchmark pricing for downtown luxury residences.

Case Study Details

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