Miguel Segura
Selected Works: Professional Services, SaaS/Technology, and Commercial Real Estate.
Multidisciplinary Portfolio Showcase
Pioneer Golf
B2C Luxury Travel Services
Spearheaded multi-channel digital transformation for international bespoke golf travel. Redesigned interactive travel planner web app and architected automated client onboarding lifecycle.
Mapping Growth Through Immersive UX
Full-funnel execution across Awareness (landing page redevelopment, analytics instrumentation), Consideration (site migration, creative pipeline), and Conversion (sales enablement, attribution).
Transect
B2B SaaS Technology Platform
Led end-to-end design, marketing strategy, and brand experience for automated environmental due diligence mapping software. Supported aggressive enterprise scaling and Series A venture fundraising.
Account-Based Marketing Framework
Defined ICPs across renewable energy, midstream, and infrastructure to concentrate marketing capital on high-fit accounts. Integrated cross-channel webinars, demo libraries, and an interactive ROI calculator.
Riverside Resources
Capital Trajectory & Dispositions
Orchestrated corporate identity, asset marketing campaigns, and leasing collateral across Austin's landmark commercial, residential, and office developments.
$27M
$103M
$60M
$112M
$2.0B
High-Rise Developments
The Whitley Tower
Built following the stalled 2008 cycle in Austin's downtown Warehouse District. Directed an integrated brand program across digital, print, and environmental design with an interactive lobby kiosk.
Fifth & West Residences
Austin landmark tower with units ranging from $450K to $5 Million. Directed integrated sales enablement app, responsive web experience, and architectural hoarding graphics.
5900 / 5200 Tech Campus
Oversight on large signage installation design and creative direction of the former AMD campus. Rebranded the entire 38-acre and 67-acre properties into a revitalized institutional technology campus.
Contact
miguel.a.segura@protonmail.com